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1/31/2017 |
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Hotel revenue on the rise in most of Arkansas, especially in NWA and Jonesboro |
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By Jennifer Joyner
TBP
Hotels in the northern half of the state saw increases in key performance metrics in 2016, with the Northwest Arkansas region and Jonesboro posting the highest gains in revenue per available rooms over the last five years.
Hotels in the Fayetteville-Springdale-Rogers-Bentonville metro area showed a 64% gain in revenue per available rooms from 2011 to 2016, according to data from STR. That information came as no surprise to Montine McNulty, executive director of the Arkansas Hospitality Association, who said tourism tax revenue has shown good growth statewide, but especially in NWA.
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