ARTICLE
By Kim Souza TBP Consumers are often asked to try a new product via demo set up in Walmart US stores, but the company behind the product often has no way of knowing who is trying the item and what they like or dislike about it. Justin Urso and Jason Kohrig, founders of Fayetteville-based Skosay, saw an opportunity to change that problem and help consumer product companies do a better job of tracking who gets their samples and understanding their reactions. Skosay doesn't hand out samples in stores, but it uses text messaging and has been able to build a large database of consumers willing to sample items which are mailed to them. The consumers answer an ad in social media to participate in the sample promotion. The consumer sends a text to Skosay with a simple code and then they are asked to register as a VIP. Read more....